Website or mobile app: which does your business need first?

Plenty of businesses ask for an app when what they need is a website that works well on a phone. Others really do need an app and are held back by trying to do everything in a browser. Here is how to tell which you are.

When a website is the right first step

• Most of your customers visit once or occasionally.
• People find you through Google, social media or ads — all of which link to web pages.
• You need to explain your services and collect enquiries.

A website is one tap away from a search result or an ad; an app has to be found, downloaded and kept. For most businesses, a fast, mobile-friendly business website or online store does more, sooner, for less.

When a mobile app earns its place

• Customers come back often — ordering, booking, checking status or loyalty points.
• Push notifications would genuinely help them (an order is ready, an appointment is tomorrow).
• You need phone features such as the camera, location or offline use.
• Your team needs a tool in the field, not at a desk.

Website vs app: the practical differences

Cost and upkeep

An app needs a back end, two app store listings and updates whenever Android or iOS changes. Building both platforms from one codebase keeps this manageable, but it is still more to maintain than a website.

Reaching people

Websites rank in search and work from any link. Apps rely on people choosing to install them, usually after they already know you.

The order most businesses should follow

1. A strong website that explains what you do and converts visitors.
2. The systems behind it — bookings, orders, a customer portal — often as a custom web application.
3. A mobile app once regular customers would use it repeatedly.

If you are past step one and ready for an app, see mobile app development. Not sure where you are? Browse our apps and software services or ask us — we will give you a straight answer.