Case study: Imperium Championship Belts — selling replicas worldwide
How we built Imperium Championship Belts: a large replica title-belt catalogue selling in USD and shipping worldwide, written to rank.
The client
Imperium Championship Belts sells display-grade replica championship title belts, side plates, mini belts and display stands to collectors around the world.
What they needed
An international store for a large, specialist catalogue — priced in US dollars, clear about shipping and landed cost, and able to compete in search for very specific title names.
What we built
- A large catalogue organised into a category tree by belt type
- Pricing in USD for an international audience
- Varied long-form copy per product, rather than one template repeated
- Buying guides that link to the categories that answer them
- Structured data for products, categories and the organisation
Under the hood
Keyword research steered the content toward specific title names that are winnable, rather than broad terms owned by the official shop. Product copy is varied per item so the catalogue is not treated as duplicate content.
See it live
The project is live at icbchampionshipbelts.com. The services involved: e-commerce store development and search engine optimisation. Planning something similar? Tell us about it, or browse the rest of our work.