Case study: IK Technical Services — a quote-led site for Dubai repairs
How we built the Imran Khan Technical Services site: every home-repair trade in Dubai on one site, with each job quoted before work starts.
The client
Imran Khan Technical Services is a Dubai company covering A/C installation and repair, washing machine and appliance repair, plumbing, electrical work, tiling and paint.
What they needed
A trades business sells trust and speed. Customers want to know the company covers their job and their area, and they want a price before letting anyone into their home.
What we built
- A page for every service, each quoted per job rather than priced
- A quote request form on every service page, plus call and WhatsApp
- Category pages written for service-plus-location searches
- A coverage section listing the areas served, without spammy per-area pages
- Terms written for services work — call-outs, variations and access — not retail
Under the hood
Quote-only services publish no price in their structured data, so search results never advertise free work. Every internal link was audited against the live site after the services were renamed for search.
See it live
The project is live at iktechnicalservices.com. The services involved: website design and development and search engine optimisation. Planning something similar? Tell us about it, or browse the rest of our work.